The Dandelion Group
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Technique of the week

Storytelling

Romeo and Juliet are not burned into our brains due to their eloquent dialogues. If you lack time to come up with catchy phrases, take a shortcut and set a scene.

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Ben Wilhelm
SOTU 2019

How were substance, structure and style of this year’s State of the Union? Check out these seven lessons for public speakers.

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Ben Wilhelm
Dare to ask

“Humans have a lower attention span than a goldfish.” You might have come across articles with this baloney headline. It holds a grain of truth. Who does not want to keep the audience awake?

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Ben Wilhelm
Metonymy

When people fail to recall what we said, it might be because we said too much. Can one picture word be worth a thousand words?

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Ben Wilhelm
Winter break

You will find the next technique of the week at the beginning of January when the debate nights continue. We wish you happy holidays!

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Ben Wilhelm
Matching analogies

‘Anti-discrimination laws refer to legislation designed to prevent discrimination against particular groups of people’. Nobody should sound like a Wikipedia article. Everybody should use analogies.

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Lively humour

Although the average person laughs ten times per day, this number may vary during conferences. If your presentation is as exciting as the broadcast of a chess game, jazz it up with a joke.

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Appeal to emotions

How do you get frenetic applause and win people over? Not by asking for it. The secret lies in appealing to emotions but ascertain whether you picked the right one.

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Ben Wilhelm