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Persuasive communication course

  • Muntpunt Place de la Monnaie 6 1000 Belgium (map)
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Learn the techniques. Improve your confidence. Make your point
Getting your message across matters in our world where we take part in meetings, panels and conferences. 

Who should attend
The workshop aims at but is not limited to professionals who
•    Give presentations (internal and external)
•    Chair or participate in panel debates
•    Address large audiences
•    Talk to the press
•    Manage a team

What skills will you develop
•    Conveying your message and making a difference
•    Active listening to build and maintain relationships
•    Coming across as a more confident and credible leader

Course outline
Part I: Ethos or how to build credibility
•   Staying relevant with the help of personae
•   Connecting with care, cause and competence

Part II: Logos or how to be clear
•  Dissecting arguments and crafting a strong message
•  Presenting your C.A.S.E. without notes

Part III: Pathos or how to be catchy
•   Spicing up your delivery with rhetorical devices
•   Winning hearts and minds with sticky stories

- Standard: €490 incl. VAT and a free 1-2-1 coaching session
- Social discount: If you believe that you should benefit from a discount, please give reasons in your application and we will contact you.

Inclusion is at the heart of everything we do, and we encourage people with disabilities, non-binary and people of colour to attend. The venue is fully accessible for wheelchair users.


The coach

Benjamin is a communication specialist with a background in EU affairs, digital marketing and political campaigning. He campaigned for the Green Party during three elections, and currently prepares presentations, briefings and speeches for an award-winning European trade association. 

He is a proud alumnus of Solvay and Futurelabber. Each week, Benjamin co-organises Brussels Debaters, a vibrant community of 2,000 people.

He studied political science and psychology, holds an MSc in International Political Communication, Advocacy & Campaigning, and is currently completing an Executive Master in Digital Marketing.

Earlier Event: May 22
Dandelion debate night
Later Event: June 5
Dandelion debate night: Fake news