The Dandelion Group

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Persuasive communication course

  • Muntpunt Place de la Monnaie 6 1000 Belgium (map)
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Learn the techniques. Boost your confidence. Make your point.
Getting your message across matters in our world where we take part in meetings, panels and conferences. 

Who should attend
• Public affairs professionals lobbying stakeholders
• Consultants preparing business proposals
• Salespeople and entrepreneurs pitching to clients and investors

Course outline
Part I: Ethos or how to build credibility
•   Connect with care, cause and competence

Part II: Logos or how to be clear
•  Present your C.A.S.E. without notes

Part III: Pathos or how to captivate
•   Spice up your delivery with rhetorical devices

- Standard: €490 excl. VAT plus a free 1-2-1 coaching session
- Social discount: If you believe that you should benefit from a discount, please give reasons in your application and we will contact you.

Inclusion is at the heart of everything we do, and we encourage people with disabilities, non-binary and people of colour to attend. The venue is fully accessible for wheelchair users.


The coach

Benjamin is a communication coach with a background in EU affairs, digital marketing and political campaigning. He campaigned for the Green Party during three elections, and prepared presentations, briefings and speeches for an award-winning European trade association.

He is a proud alumnus of Solvay Business School and Futurelabber. Each week, Benjamin co-organises Brussels Debaters, a vibrant community of 2,300 people.

He studied political science and psychology, holds an MSc in International Political Communication, Advocacy & Campaigning, and completed an executive master in digital marketing.