The Dandelion Group

Technique of the week

What’s your flavour?

You do not have to wear neon to stand out. What the audience sees matters, but credible content and vivid visuals are not the only way to leave an impression.

Imagine the last time you recalled a childhood memory. Did it involve a scent or taste? Then you got an idea how sensory marketing works. While coffeeshops and DIY stores use it to enhance customer experience, speakers seldomly appeal to our 12,000,000 smell receptors and 10,000 taste buds. Taste and smell are as - if not more - powerful as visuals because they are closely linked with memory. When you are done with PowerPoint, step up your game with a flavourful presentation.

How to add flavour

  1. Look at the outline of your presentation and jot down typical scents or flavours that one can encounter.
    (e.g. sweet berries, the smell after rain, freshly cut wood when you talk about sustainable forest management)

  2. Pick a pleasant one.
    (e.g. freshly cut wood)

  3. Determine the group size. If you expect less than 20 people, you can consider a give-away that triggers the scent or taste. If you face a bigger audience, there is no need to spend a ton of money. Just describe the sensation vividly.
    (e.g. a small piece of freshly cut wood, a candle)

Exercise

You are about to give a speech about vinification at the International Rosé Symposium in Marseille. Find a way to let the audience (imagine that they) taste something and ring a bell with a smell.

Learn the techniques. Boost your confidence. Make your point.
Click
here to jump the curve.

Ben WilhelmComment